1/7/2024 0 Comments Stem girl swag“There’s a philosophy that’s different from other shows. “KubeCon has history of valuing giving back to the community,” Matsuda said. Looking for unique, attention-grabbing strategies for KubeCon, the marketing team decided to livestream a celebrity version of their Cards Against Containers game. And the company is invested in encouraging young women to join the field. Sysdig has a strong support culture for its female employees, according to Matsuda. “Often times they don’t have exposure to even understand what’s possible.” “What’s great about BCG is that it gives people exposure, opening their mind up to options,” Matsuda said. This is where Black Girls Code enters the picture. “You have to get kids interested in tech at a younger age.” “That’s where they start to think that it’s not cool for girl’s to be technical,” she said. The pre-teen to teen years are critical to keep girls interested in science, technology, engineering and math, according to Matsuda. Teenage drop-out affects diversity in tech This compares with liberal arts and sciences, where 62% of degrees went to women and 38% going to men. Thirty-five years later, the figures for academic year 2017-18 show 80% of computer and informational science degrees awarded to men and only 20% to women. National Center for Education Statistics show the percentage of women gaining bachelor’s degrees in computer and informational sciences peaked in 1983-84 at 37.1% of total enrollment. The number of women graduating with computer science degrees has dropped since Matsuda attended UI. If there were few women then, there are fewer now. “There were only one or two other women who had English as their first language,” she said of her undergraduate classmates. Her first job was as a programmer, and she was pleasantly surprised to find more women peers than she’d experienced in the Midwest. This is so fun!’” she said.Ī computer science degree from the University of Iowa followed by a master’s in business administration from Harvard set Matsuda on the road to Silicon Valley. “I had no idea what programming was like, and then I took that class and I was like, ‘Wow, I love to puzzle. Then, needing a quarter credit to graduate, she signed up for a computer science course and her life path shifted. Math and business were her first loves, and she assumed she’d be a math major. Kindling lifelong passionĪs one of only a few girls in her accelerated math classes, Matsuda became accustomed to being in the minority from a young age. Guagenti and Janet Matsuda (left), chief marketing officer at Sysdig, spoke with theCUBE for a Women in Tech special feature on the KubeCon for Good initiative to reward attendance with donations instead of stuff. And it ended up being just a roaring success,” said Peter Guagenti (pictured, right), chief marketing officer at Cockroach. “From a marketing perspective, it was something everyone on the team felt better about than buying yet another cheap tchotchke to give out. switched the gift-giving paradigm, gaining potential customer’s attention by raising funds for STEM charity Black Girls Code. So, during the recent KubeCon + CloudNativeCon Europe Virtual event , partners Cockroach Labs Inc., Sysdig Inc. But handing out promotional gimmicks that eventually find their way into a landfill doesn’t fit well with the open-source culture of sustainability and giving back.Īnd when developers don’t like something, they change it. Swag is synonymous with corporate events as companies entice attendees with freebies in return for a chance to demonstrate their product.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |